Helping Innovative Brands Succeed on Shelf
About Us
We are a natural foods brokerage providing Whole Foods Market Account Management. Bringing decades of industry experience, we help brands get on the shelf and stay on the shelf.
-
Relationship Management
-
Category Insights
-
Promotional Strategy
-
Data Management
-
New Item Presentations
-
Promotional Paperwork
Meet Your Broker Team
Jenna Hardin-Muller
Founder + Account Executive
For the last decade Jenna has been working with Whole Foods Market’s Category Management teams. She has worked with some of the biggest brands at Whole Foods launching hundreds of new items across multiple categories. Many brands that Jenna has worked with at Whole Foods have won Whole Foods Supplier of the Year Awards.
After 13 years working for two of the largest natural foods brokers, Jenna left the broker world and spent a year at Seventh Generation managing the Whole Foods Market account. After spending a year on the brand side Jenna decided it was time to launch her own business, and The Oak Group was born.
Riki Borden
Account Executive
Riki comes with a background of 14 years in retail management prior to Whole Foods Market gaining boots on the ground experience running multimillion dollar stores.
She has spent the last 5 years at Whole Foods- 3 years as a planogram specialist and 2 years as an Associate Category Merchant supporting Meals and Essentials categories, making her an expert in Merchandising Strategy, In-Stocks, and the nuances of Process and Data Management at Whole Foods Markets.
Kristine Arrambide
Key Account Manager
Kristine graces The Oak Group with a 6-year background in the grocery retail space prior to joining the broker world.
She has spent the last 2 years as a broker, managing a sales team that calls on natural independent stores. Under Kristine’s supervision and leadership, the brands she represented gained hundreds of placements across the US. She excels in relationships with brands and buyers alike and has an eye for matching suppliers with unique opportunities.
Alison Davenport
Operations Manager
Alison joins The Oak Group with a degree and background in Business Administration, supporting start ups in several facets of their business.
At The Oak Group, Alison is responsible for administration and accounting functions, including but not limited to accounts payable, accounts receivable, commission + deduction calculations, new brand onboarding, and contract coordinating.
Francesca Infurnari
Data Analyst
Francesca brings in 5 years of experience with Whole Foods Market. She has held several roles in-store, before her most recent role as a Data Specialist on the Global Data Integrity team. In her roles, she has gained product knowledge, knowledge of store processes, and a passion for learning and assisting others meet their goals.
After gaining skills as a Prep Foods team member and then as Specialty Team Trainer, she came into her most recent role with a customer-focused mindset as a Data Specialist for 2.5 years, where she managed the highest volume of New Item setups on the team for Grocery and Whole Body Items. She has worked side-by-side with data analysts, merchants, and local foragers to get new products on the shelf efficiently and accurately.